Japan TRIZ Society's Page (in "TRIZ Home Page in Japan")

The Seventh TRIZ Symposium in Japan, 2011
To Be Held by Japan TRIZ Society, NPO,
on Sept. 8-10, 2011, in Yokohama

Detail Page A: Poster for Call for Papers, Additional Call for Papers, Abstracts of Invited Lectures/Seminars, Group Discussions

Editor:  Toru Nakagawa (Osaka Gakuin Univ.)

Note:  This page is a supplement of the Symposium Page for preparation.

Posted: Jun. 13; Jun 15; Aug. 3; Sept. 1, 2011
For going back to Japanese  pages, press  buttons.

Notice to the Participants (by Yuji Mihara, Organizing Commitee)   (Sept. 1, 2011)


Top of this page Poster Flyer Additional Call for Papers Keynote Abstract Seminar Day (A) Abstract Seminar Day (B) Abstract Goup Discussions Symposium parent page Japanese page


  Keynote Lecture and Invited Lecture: Abstracts by the Authors      

Keynote Lecture:  EI01- Litvin (USA)

Main Parameters of Value: TRIZ-based Tool Connecting Business Challenges to Technical Problems in Product/Process Innovation
Simon S. Litvin (GEN3 Partners, USA)

Today there is no direct connection between business challenges that each industrial company is facing and underlying technical problems. Identification of correct Main Parameters of Value (MPV) is vitally important for addressing companies’ business issues. MPVs are product or process attributes which define customer’s purchase decision. Correspondingly effective innovation is a significant improvement along one or more MPVs. The main tool for MPV discovery is Function Analysis of interactions between the engineering system (product or process) and its super-system. MPVs may be different for different stakeholders (consumers, customers, manufacturers, etc.); different stages of the product life cycle (production, application, operation, maintenance, storage, transportation, recovery, disposal, etc.); different market niches (groups of population, geographical zones, ages, etc.).

The algorithm of MPV Discovery was developed and tested for numeral products and technologies in different areas of engineering. The presentation is furnished with case studies from real consulting projects.

Invited Lecture:  JI03- Suzuki (Keieigihou)

Equivalent Transfer Theory: Thinking Process for Creation and Innovation and Its Application
Shunsuke Suzuki (Keieigihou Inc.)

Equivalent Transfer Theory is a theory about creation and innovation advocated by Dr. Kikuya Ichikawa in 1955. He found a principle that existed in the mind and thoughts of inventors in history of east and west when they created a new idea or concept. And the principle is also applicable to the pattern in evolutions or metamorphosis of species in natural world and even to an excellent art or poet.

Ichikawa explained the principle as follows; that the event of creation of a new thing is considered as a process that a common essence (in other words, “Equality”) underlies in an existing thing is transferred to a newly created or developed thing.

The validity of the theory has been proven by the fact that Ichikawa’s school followers who were designers and industrial engineers in various industries actually developed new products or innovative production methods in each of their fields during 1960’s and 1970’s.

The presentation will address the overview of the theory as a thinking process, the case examples the theory was applied and its effectiveness of R&D practice in industries when it is applied.

  Seminar (A) in Japanese on the First Day (Sept. 8, 2011 (Thu.)): Abstracts

Tutorial: JI04-Konishi (SKI) et al.

What is TRIZ?
Yoshihisa Konishi (SKI), Hajime Kasai (IDEA), Manabu Sawaguchi (Waseda Univ.)

The Japan TRIZ Society has decided to prepare materials which explain the basics of TRIZ, the Theory of Inventive Problem Solving, to help more people know about it. To achieve this objective, a task force was set up, and slides created from information brought along by the 3 members designated by the Society will be used as the handout of the tutorial in this symposium.

Since TRIZ has been adopted in many companies as a method for brilliantly solving problems related to development, design, etc., its basic concepts and typical problem solving tools will be introduced in order to truly understand this method.

There are also many simplified and/or derived versions of TRIZ, but in this tutorial, the original version of it directly established by Altshuller will be covered.

Topic Lecture a:  JI05-Kumasaka (Kumasaka Office)

Position of TRIZ in the problem-solution tool system: TRIZ utilization from the point of average engineers’ view
Osamu Kumasaka (Kumasaka Professional Engineer Consulting Office)

The ”Monozukuri Engineering Matrix” which relates major problems with solution tools in manufacturing field was introduced at the 5th Japan TRIZ Symposium 2009 as “A Role of TRIZ in the Monozukuri solution Systems”, which was awarded the “Best presentation for me” Prize (poster section).

The structure and its effects are explained here again, and the relative position of TRIZ in this system will be studied based on the recognition rate, utilization rate and effectiveness evaluation from the statics of an engineer questionnaire in order to indicate TRIZ impression for average engineers.

Utilization examples of the aforementioned matrix and TRIZ in the author’s activity are introduced.

Topic Lecture b1:  JI06- Shikakura (Invention Machine Japan)

Invention Machine Goldfire – Recent Developments
Kiyoshi Shikakura (Invention Machine Japan K.K.)

Invention Machine Goldfire is an innovation software that helps manufacturing companies transform their innovative technology and product developments into sustainable and repeatable processes. Goldfire integrates proven problem-solving and idea generation methodologies with unique knowledge research capabilities for precise retrieval of concepts useful for such problem-solving and idea generation activities. Using Goldfire, Information, Community (People), and Innovation Activities are connected at various stages in the product development life-cycle to help the companies achieve innovations. It also integrates TRIZ-based problem-solving into “knowledge-enabled, sustainable innovation process” and helps more engineers and researchers to take advantage of TRIZ in their development activities.

Topic Lecture b2:  JI07-Kamimura (Ideation Japan)

The actual state and use of software tools of Ideation International Inc.-- focusing on DE(Directed Evolution) and CIP(Control IP) -
Teruyuki KAMIMURA (Ideation Japan Inc.)

The feature of software of Ideation International Inc. is that it is possible to naturally utilize the powerful problem solving ability of TRIZ in a linear thinking process even without knowledge of TRIZ, by rebuilding classical TRIZ comprised of a large volume of complicated structures. Further, we mustn’t miss that this is an evolving software. Since 1996, the Windows version of the software, PF (Problem Formulator), KW (Knowledge Wizard) and IWB (Innovation Workbench) have been sold. Since 1997, FA (Failure Analysis) and FP (Failure Prediction), which are software of AFD (Anticipatory Failure Determination), have been sold. Since 2008, the software of DE (Directed Evolution) has been sold. And since 2009, DA (Design Around), DP (Disclosure Preparation) and IE (Invention Enhancement), which are software of CIP (Control IP) have been sold. These were generated from the practice of TRIZ master consultation. Even now, new software incorporating a full know-how of consultant is being provided one after another.

Topic Lecture b3:  JI08- Hotta et al. (SKI)

Introduction of Support Software from CREAX and IFR
Masatoshi Hotta, Yoshihisa Konishi (SKI)

Innovation support tools provided by CREAX (Belgium) and IFR (UK), who are partners of SKI, will be introduced.

The TRIZ software CREAX Innovation Suite from CREAX implements a modernized version of TRIZ suggested by Darrell Mann.

CREAX Innovation Suite, a new innovation support tool which was released by CREAX this year, is a web-based software that supports your innovation process and offers your company competitive intelligence in much greater detail than other tools have done so far,

The contradiction matrix software Matrix+ from IFR, a software tool aimed at the resolution of contradictions/conflicts, can be utilized in situations where innovative solutions are sought for. This software implements Matrix 2010 (a revision of Matrix 2003), contradiction matrix for Business & Management and one for information technology.

Topic Lecture c: JI09- Nakagawa (Osaka Gakuin University)

USIT: A New Paradigm for Creative Problem Solving -- Its Concept and usage --
Toru Nakagawa (Osaka Gakuin University, Japan)

USIT (Unified Structured Inventive Thinking) is a unified process for creative problem solving, and was developed by Ed Sickafus (USA) in 1995 under the influence of TRIZ and Israeli SIT. We have introduced it into Japan since 1999 as a practical process for applying TRIZ easily and have extended it further. We have reorganized all the solution generation methods in TRIZ into a new system of USIT Operators. In 2004 when we represented the USIT way of thinking with a data-flow diagram in place of an ordinary flowchart, we obtained the Six-box Scheme in contrast to the Four-box Scheme well-known in TRIZ and in science and technology. The Six-box Scheme has been found to be significant as a 'New Paradigm for Creative Problem Solving'. Using a standard method, we obtain the understanding of the present system in terms of Objects, Attributes, Function, Time and Space, and also the understanding of the ideal system. Then we apply the USIT Operators to obtain some core ideas for our new system, and we further build up new solution concepts on the basis of our capability in the applied fields. USIT provides us with a concrete, practical process for achieving the problem solving along the Six-box Scheme. In the lecture I will talk about the concepts and usage of USIT, together with some examples.

  Seminar (B) in English on the First Day (Sept. 8, 2011 (Thu.)): Abstract

The full text of outline of the Seminar was provided by the Author, and is posted here in advance.  Also see PDF .  (Jun. 15, 2011)

  Advanced Seminar: EI02- Litvin (USA) (Seminar)

GEN3 Innovation Discipline (G3:ID)
- an Advanced, Business-Oriented TRIZ-based Methodology

Simon S.Litvin, Ph.D., TRIZ Master (GEN3 Partners, USA)


GEN3 Innovation Discipline is an advanced TRIZ-based methodology developed starting from classical TRIZ through Innovative Technology of Design, TRIZplus and TRIZ++. Classical TRIZ experiences two major challenges. First, Theory of Inventive Problem Solving (Russian acronym – TRIZ) is focused on solving of inventive problems. However executive managers of industrial companies don’t actually care about technical problems. They are facing a lot of business challenges instead. G3:ID includes several methodological tools that connect these business challenges to specific underlying technical problems of products and technologies. The representative tools are Main Parameters of Value (MPV) Discovery, Innovation Agenda Development, Combined Analysis of Market Trends and Trends of Engineering System Evolution, tools for Patent Strategies development, Adjacent Markets Identification, etc.

The second serious challenge of classical TRIZ is the fact that its deliverables are ideas. However industrial companies are looking for tangible new innovative products and technologies. G3:ID includes number of tools that serve to develop the idea to prove-of-principal prototype , then to working prototype, to a new product/technology, and then to a business impact of this product. The representative tools are Function-Oriented Search, Secondary Problems Identification, Global Knowledge Network, Smart R&D Labs, Synergy Index, Business Impact Identification, etc.

Advanced Seminar Outline


The Seminar will focus on the most efficient applications of G3:ID – new advanced TRIZ methodology, a powerful approach that systematically builds and links a company's innovation approach to its business strategy. It is a system that creates new value through innovation, and that consistently delivers high returns on investment. It represents a paradigm shift - challenging the notion that most successful innovation relies on rare brilliance, inspiration, and chance; instead, successful innovation is more effectively achieved through a rational and disciplined process. G3:ID is a system of tools and processes that brings innovation to the level of a business discipline, similar to cost control.

G3:ID enables a company to build a winning innovation strategy by identifying the best opportunities for growth and by eliminating losing propositions. It provides solutions (technologies and designs) for realizing these opportunities. G3:ID also recommends what opportunities to focus on both short-term and long-term, supported by a fact-based assessment of market and technology trends.

The pivotal link between G3:ID Business Insight tools (what to focus on and when for the greatest ROI) and its Product Innovation tools (how to practically realize the opportunities) are Main Parameters of Value (MPVs). These are critical parameters that define the value of a product and drive the purchase decisions of stakeholders. G3:ID identifies, defines, and translates MPVs into a set of clear technical parameters and requirements that ultimately define the technology goals and requirements of an Innovation Initiative.

The power of G3:ID lies in its ability to systematically reveal the non-obvious and uncover the blind spots few see. Furthermore, G3:ID is not a system focused solely on business strategy, nor is it a system focused entirely on technology - it links both, powerfully determining what opportunities to focus on and how to achieve them in practice.

G3:ID is able to transform this risky and ineffective process to one where the dead-end directions are eliminated upfront and the efficiency and impact of the innovation process is improved tremendously. G3:ID applies a set of tools and methods that enable companies to:

• Identify the best innovation opportunities and eliminate losing propositions quickly and impactfully.
• Identify and solve the "right" technical problems, enabling innovation opportunities to be realized rapidly and impactfully.
• Build a solid bridge linking business opportunities with technology problems and solutions through Main Parameters of Value.

Core Principles of G3:ID

Once MPVs are clearly established, G3:ID turns innovation from an art to a science using time-tested tools and methods. Let us review these basic tenets.

1. Maximize risk-adjusted returns on innovation.

As shown, Innovation Initiatives vary from routine and minor, to incremental, to fundamental, to really breakthrough:

      None -> Routine & Minor -> Incremental -> Fundamental -> Disruptive/Breakthrough

As you may surmise, a small number of initiatives on the right will produce the most impact. However, the initiatives on the left have the highest likelihood of success. The more risk you take, the more the reward. Where should a company invest based on market opportunities and trends and the current and future potential of a technology? In the world of right-brained brainstorming environments, this may be a subjective process. G3:ID transforms this into a rational and methodological approach that evaluates a risk-adjusted return for each Innovation Initiative, thereby maximizing the return on innovation dollars.

2. Customers don't know what they cannot experience.

In innovation, the voice of the customer is always important; however, customers cannot be expected to predict new applications for evolving technologies and future markets. They cannot articulate what they cannot experience or envision. Other tools are necessary to augment the voice of the customer.

3. Without addressing a Key Problem, innovation is an illusion.

Every innovation starts with a stated problem that is readily apparent. However, the key or underlying problems are generally very different from the originally stated problem. For productive product improvement, it is essential to identify the Key Problems; otherwise, efforts will be wasted solving the wrong problem. G3:ID Problem Identification tools provide the capability to ferret out the key or underlying problems, enabling real innovation.

4. Function is the purpose; product or technology is merely the tool.

Most Innovation Initiatives are bestowed upon managers who are the original developers or upon subject matter experts in the underlying product technology. While this domain knowledge is an asset in some product development and operations, it may become a liability for true innovation. G3:ID employs a powerful technique that detaches a product from its underlying technology and focuses on the function that a system is designed for. Function Analysis is critical for breaking psychological inertia - enabling problems to be solved in fundamentally non-obvious ways. It is used for identifying Key Problems, for formulating intractable problems in ways they can be solved simply, and for identifying technologies in remote industries that can be adapted to powerfully solve the innovation problem at hand. It dramatically extends the problem solving abilities and knowledge base of a single innovator or innovation team.

5. Invent only what you can't borrow from a worldwide portfolio of expertise and knowledge.

True innovation happens by finding new solutions to problems. But invention is not the only way to find new solutions. In fact, inventing solutions is difficult and expensive. It is much easier to reapply existing solutions. G3:ID applies a set of tools for identifying and adapting technologies (solutions) in remote industries that often deliver or exceed the required function under more severe conditions. Expand your resource base to the worldwide portfolio of expertise and technologies. Borrow what someone else has already developed and proven to save time, money, and energy.

6. Follow the Trends of Engineering System Evolution.

Driven by the competitive need to increase value, the main parameters of a system evolve over time. This evolution is not random; rather, it follows recognized Trends of Engineering System Evolution (TESE). Time and time again, these trends have held true for systems of all kinds. Therefore, it would make sense to learn about these trends and take advantage of them in your innovation efforts. G3:ID includes several ne w Trends as well as a set of detailed mechanisms of TESE that were first introduced by G.Altshuller in classical TRIZ.

For example, a commonly known trend is the Trend of S-Curve Evolution. This trend shows that the path of Engineering System Evolution resembles a tilted letter `S', with specific stages of inception, growth, maturity, and decline. G3:ID provides tools to identify where an Engineering System is on the S-Curve and what strategies will lead to the highest return on innovation investment. More specifically, should product development continue using the current technology or should it move to another technology based on a new principle of operation with greater development potential? There are many other trends, which, if followed correctly, help solve complex problems very efficiently.

7. Refuse compromise.

It is very common for an Engineering System to have requirements that contradict each other. In other words, delivering on one parameter makes another parameter worse. The typical solution to address such requirements is a compromise, where you try to meet both requirements but adequately deliver neither. G3:ID provides the tools to resolve these contradictions such that both requirements are met completely as required.

8. Forget inspiration, commit to systematic innovation.

A systematic, disciplined approach to innovation is the only way to fundamentally reduce innovation risk and to deliver sustained economic results from corporate investments in innovation.

The Seminar will concentrate on the most efficient tools and applications of G3:ID:

- Latent MPV Discovery
- Function-Oriented Search (FOS)
- Adjacent Market Identification based on RFOS (Reverse Function-Oriented Search)
- Key Problems identification
- Pragmatic S-Curve Analysis for Strategic Planning
- Clone Problems
- G3:ID for Patent Strategies
- G3:ID for Sustainable Design

The topics will give the participants insights into G3:ID tools as well as show how these tools can be used in various innovation applications.

Besides a number of exemplary case studies, major phases and steps of a G3:ID project will be outlined so that the participants will be familiarized with the execution details of G3:ID project procedure.

[Note (Communication by S. Litvin, Jun. 15, 2011): "Talking about an audience of the seminar I assume that all participants are fully aware about classical TRIZ. I am not going to talk about classical TRIZ tools like ARIZ, Standard Solutions, Altshuller's Matrix, Principles of Resolving Contradictions, Trends of Engineering System Evolution, etc. My seminar will be focused on new professional innovation tools that were developed after G.Altshuller passed away and some old tools that were seriously improved." ]

==> Full text of the Outline of the Seminar (B) by Simon Litvin:  PDF (3 pages, 52 KB)

  Group Discussions: (A)(B)(C) Joint Meeting on the First Day Evening (Aug 3; Sept. 1, 2011)

On the First Day evening, 19:00 - 21:00, Sept. 8, 2011 (Monday), we are going to have Group Discussions at the Symposium site.  Six Groups are planned at moment. Four of them are based on the existing Study Groups of Japan TRIZ Society; however they are not limited to the Study Group members but open to anybody who are interested in the topic.  Group Discussions will be done in informal and intimate atmosphere, led by the coordinators as shown below:

On the first day, at the reception desk, please indicate the group name you want to participate in.

Group Coordinator(s) Description
(a) IP and TRIZ Kimihiko Hasegawa (Ideation J.), Toshimitsu Kataoka (Patbrain) In Japanese.  Free discussion with emphasis on the topic 'How to get synergy of IP and TRIZ approaches'. 
(b) TRZ in Business and Management Hisataka Izawa (SONY), Ikuo Yoshizawa (SANNO) In Japanee.  Free discussion on the theme of 'Can we find any reliable/standard way to generate hit products/services?'.
(c) IT/Software and TRIZ Yojiro Fukushima (KCN), Fumiko Kikuchi (Pioneer) In Japanese.  Want to discuss and examine on how the TRIZ-based processes, like Darrell Mann's, are useful/effective in the real situations in the IT/Software field.
(d) Education and TRIZ Toru Nakagawa (OGU), Masao Ishihama (Kanagawa Inst. Tech.) In English for initial 1 hour, then in Japanese for later 1 hour.  Reporting about various education-related activities by the participants.  Then discussions on how to promote TRIZ-based education in Japan. 
(e) Free talks on Introduction/ Application/ Promotion of TRIZ Mamoru Zenko (IDEA) In Japanese.  Free discussions for better communication among the novice and experienced people.
(f) Free discussion in English Yoshihisa Konishi (SKI) In English.  Intimate communications among the participants from overseas and from Japan.

 Notice to the Participants (by Yuji Mihara, Organizing Commitee)  (Sept. 4, 2011)

General information for the attendees to the 7th TRIZ Symposium in Japan

                                               2011. 9. 4. The 7th TRIZ Symposium General Organizer
                                                               Yuji Mihara

Below, please find some information on participating the symposium:

Accepting start time

Sep. 8.(Thu.) 9:20,   Sep. 9. (Fri.) 8:30,    Sep. 10. (Sat.) 8:20


Toshiba Kenshu Center, Yokohama, Japan
555 Toriyama-cho, Kouhoku-ku, Yokohama, Kanagawa 222-0035, Japan
Tel: +81-45-475-8270      FAX: +81-45-470-1480

Access map           http://www.triz-japan.org/map2005.gif

20 minute walk from Shin-Yokohama station of JR Shinkansen

The program (110827 version) :  please refer to the attachment 

Guidance to Group Discussions:   please refer to the description posted separately

Other instructions

(a) Copying of USB memory Proceedings is forbidden.  Applicants can buy further ones.

(b)  In the conference rooms, we will wire power strips for PCs. The power strips placement will be displayed at the room entrance.  Unfortunately, we cannot prepare power strips for all the seats.   Please cope by charging your PC in the waiting rooms, etc.

(c)  LAN environment:  You can use LAN in Waiting room (B412) and at the OA Corner (near the reception desk).   Please bring a LAN cable with you.

(d) Taking photos/videos of the projected slides is forbidden (except by the specified Organizing staff).  Recording of the talks is also forbidden.  Snapshots, etc. unrelated to presentation content may be taken freely.

(e)  As the official languages, we use Japanese and English.  Please refrain from public statements in other languages.

(f)  In the conference rooms, no food or drink is allowed in principle.  As for drinks, only plastic bottles are OK.

(g) Dress code: Casual.   In Japan, it is hot now, and it seems to be still hot during the period of the meeting.

(h) Phone numbers in case of emergencies such as typhoons:
             Japan TRIZ Society: +81-3-5809-2413 or +81-3-5809-2411

(i)  We will accept luggage for temporary keeping in the morning of the first and third day (till the end of the meeting).  Please do not bring in valuables. We cannot accept them.  As we can just offer a space for storage, please leave your luggage in your hotel as far as possible because we cannot take responsibility for storage management.

(j)  We conduct a vote on "the presentation that was good for you".  With the ballot handed to you at the registration desk, please vote for "the presentation that was good for you".  We will announce the result on Japan TRIZ Society homepage.

Best wishes, Yuji Mihara

Note:  Down below is the former information which was updated and not effective now. (Sept. 1, 2011)

 Poster and Flyer for Call for Papers  (Feb. 21, 2011)

Download Poster for Web image  (JPG 93 KB)      Poster for printing (PDF 2.3 MB)

Download Flyer for printing (PDF 63 KB)

  Limited Additional Call for Papers    (Jun. 13, 2011) 

Announcement: Limited Additional Call for Papers

Jun. 13, 2011
Toru Nakagawa
Program Chairperson
The Seventh TRIZ Symposium in Japan, 2011
Japan TRIZ Society, NPO

As posted in our Official Web sites, we have accepted 32 contributed papers in addition to 8 invited ones and set up the Advanced Agenda of the Symposium.

(1) Even though the regular call for papers has already been closed, we have decide to call for a very limited number of contributions under the following conditions:

(a) A complete set of Submission Form (Form A) and Extended Abstract (Form B) is received by July 5, 2011 (Tue.) 18:00 JST.

(b) The final manuscripts are to be submitted by July 25, 2011 (Mon.) 18:00 JST.

(c) Presentation will be done mostly in a Poster Session (and in exceptional cases in an Oral Session), as arranged by the Program Committee.

(d) The acceptance or not and the arrangement in the Agenda will be officially decided by the Board Meeting of JTS on July 8, 2011 (Fri.) and will be noticed to the authors soon.

(e) Real case studies of applying and promoting TRIZ in industries or other organizations are especially desired in the present additional call.

(f) Please submit to and communicate with via email at sympo@triz-japan.org (Program Committee, Toru Nakagawa).

(2) Position Papers will be accepted separately:

(a) Non-author participants who need to apply for Japanese visa will be requested to submit a Position Paper, to be written in one page in the form of Extended Abstract (Form B).

(b) Any participant may submit a Position Paper for Group Discussion session. Please write it in the form of Extended Abstract (Form B).

(c) Position Papers (of cases (a) and (b)) will be given some opportunities for short presentation in the Group Discussion session. They may be recorded in the digital version of the Proceedings.

(d) Please submit to and communicate with via email at sympo@triz-japan.org (Program Committee, Toru Nakagawa).

[Note:  Already closed.  (Aug. 3, 2011)]



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Last updated on Sept. 4, 2011.     Access point:  Editor: nakagawa@ogu.ac.jp