 TRIZ Paper: Business application |
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One Method for Expanding TRIZ Application |
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| Yoshiharu Isaka (IDEA Inc.) |
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| Posted: Mar. 27, 2015 |
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Editor's Note (Toru Nakagawa, Mar. 26, 2015)
This paper was presented last September at 10th Japan TRIZ Symposium. In my Personal Report of the Symposium
, I have introduced this paper as follows:
In the areas of 'Utility engines' for example, some standard products have been delivered for decades without much change, because of no change in the requirements for basic usage as the power supply in the working machines for agriculture, forestry, etc. Isn't there any room for applying TRIZ?
The author thinks the key is to find the 'sales points' which can convince the target users, i.e., the person who is in charge of selecting the engine in the working machine manufacturer. Thus one has to think of various functions and features as the 'sales points' by using some idea generation methods. Then TRIZ will help to generate some methods for realizing the functions/features. All these processes are regarded as the 'Theme definition' stage in the problem solving process with TRIZ.
-- This is an unfancy but important proposition, I think. The author describes the problem situations and the thoughts in the form of discussions among the relevant persons by using a concrete example; this makes the presentation easy to understand and convincing.
In the Japanese page
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In this English page, only the Abstract is posted in HTML. The presentation slides in English (translated by Japan TRIZ Society) are publicly accessible through the link
in the JTS Web site.
Abstract
One Method for Expanding TRIZ Application
- Applying TRIZ to Products that TRIZ can Hardly be Applied to -Yoshiharu Isaka (IDEA Inc.)
Presented at 10th TRIZ Symposium in Japan, Sept. 11-12, 2014, at Waseda University, Tokyo
Abstract (English translation by Japan TRIZ Society)
There are products with a simple mechanical structure that have not had a major structural change from a long time ago. As required functions are not many, it is considered that there should be no other structures.
Even if TRIZ is applied to a product like that, it is hard to find a useful theme, and the application procedure cannot go further. To increase competitiveness by using TRIZ, which will contribute to better company management, first it is necessary to think of a beneficial theme. Even if the theme is not about a function or cost, it is possible to increase competitiveness if there is a differentiation factor.
This time, I suggest that we find a theme that makes differentiation, by actually setting a user and thinking of potential needs of the user, and then forcibly changing each part of the product.
Though the conventional method of getting ideas is used, this presentation can break-through the mind tendency of avoiding nuisance things or new ideas, and can successfully be applied to improve the product. By doing so, if a technical problem or task is found, it can be linked to TRIZ. In summary, the objective of this presentation is for expanding the area of TRIZ application without conducting any special training.
Presentation Slides ==> PDF (in the Official Web site of Japan TRIZ Society; English translation by JTS)
Presentation Slides: in HTML
| Top of this page | Abstract | Slide PDF (in JTS) |
Personal Report of Japan TRIZ Symp. 2014 (Nakagawa) |
Japanese page |
Last updated on Mar. 27, 2015. Access point: Editor: nakagawa@ogu.ac.jp
